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Middlesbrough Football Club.

Middlesbrough Football club needed a full collection of products covering mens, ladies, childrens and babies to be sold through their retail outlets. The ranges of merchandise had to meet the requirements of Middlesbrough's supporters in price, styling and quality.

Design

The quayside group solution included the research, design and manufacture of a comprehensive bespoke merchandise offering. Separate identities were developed for different ranges, which allowed segmentation without detracting from the core Middlesbrough brand.

Stock Support

Stock and warehouse support were provided. Finished stocks of the full product range were produced and consolidated at our distribution centre. The goods were then dispatched as required. In this way Middlesbrough football club were able to minimise stockholding and optimise cash flow whilst allowing for the full range of products to be available throughout the season.

Fast Response

Current systems developments include flexible "fast response" production, which has reduced lead-times from order placement to delivery to between 1 and 14 days. In this way the customer has been able:

• To introduce new products at short notice, generating new reasons for supporters to make additional purchases during the season.
• To respond to customer demand and allowing increased sales without additional stock holding.

An FA cup semi-final place in 2002 created the need for large quantities of merchandise to be produced and delivered - fast. Needing to ensure that job was done properly Middlesbrough contacted the Quayside group who responded by getting the goods produced and into Middlesbrough's warehouse in 7 days.

Customer Response

"In an industry, which needs the right product, at the right price, delivered at the right time, few supplier shave been able to meet all those requirements consistently. The exception has been Quayside who over the last 18 months has far exceeded their obligations in the supplier/buyer relationship. A fantastic product, good quality, manageable minimums, and at a price which represents outstanding value is supported by an excellent after sales service.

Quality counts in our industry and Quayside are quality."

John Barton - Retail Operations Manager
Middlesbrough Football Club