After years of perfecting printing techniques and employing ever-advancing technology to provide customers with the highest quality printed apparel it seems all of our efforts are going to waste. Fashion can be a fickle mistress and it seems she is not averse to nostalgia as well. Apparently the ‘in’ crowd this year will be sporting t-shirts that look as if they have been worn for years and are decorated with faded graphics and cheap flaking inks. Somewhat ironically t-shirts that are a product of a past age are currently retailing for about twice the price of traditional garments, perhaps the industry has forgotten how to produce bad quality t-shirts.

And the trend is growing, with Fruit of the Loom’s annual ‘Creative Challenge’ design competition won by a vintage design. The scorched and printed piece won its designer, Serigrafia Pikasso of Spain, 10,000 Euro’s worth of business equipment.

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Pikasso’s winning entry

This fashion swing does not mean that we will be rummaging around rubbish tips looking for our old discarded printing machines however. The current technology is adaptable and now high quality but cheap looking designs for t-shirts can be produced, with all of the fashion kudos and none of the drawbacks!

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