A national survey, What’s on Your Desk, has conclusively revealed that promotional merchandise DOES help increase brand awareness. Of the 429 workers surveyed by Source-e 92% believed that branded promotional merchandise would increase one’s brand awareness and 76% said they could name a company’s branded material on their desks without looking, whilst 82% confirmed that they would keep a promotional item rather than give it away. David Lebond, executive director of Source-e, told Printwear and Promotion magazine that “the repeat exposure to a brand…. has a positive effect on how business people react to that brand”. And what could be a more effective branding exercise than promotional wear with your company’s logo prominently featured on the front?

We can print any logo you send us onto a t-shirt or polo-shirt of your choice, and with branding proving so effective it would be a shame to miss out on the opportunity.

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