Promotional items have long been used by as diverse people as Presidential candidates and schoolchildren to raise awareness about a brand or issue. According to Wikipedia, “Promotional items are widely appreciated and often requested because they appeal to all ages and effect all five senses”. The demand for promotional items has never been higher, in an age of businesses competing for ever more specific and targeted customers brand recognition is key, and promotional items are still the most cost-effective means of boosting yours.

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According to the Promotional Products Association International sales of promotional products in the US in 2006 were $18.8 billion dollars, a 4.25% increase over the previous years. The industry is growing at a faster rate than newspaper or radio advertising and is larger than internet advertising ($16.8 billion), cable television ($16.9 billion), Yellow Pages advertising ($14.4 billion) and outdoor advertising ($6.8 billion) and this trend is followed in Europe.

And by far the largest and most popular promotional item are ‘wearables’ including t-shirts, polo shirts, sweatshirts, jackets, caps , hats and even aprons which “make up more than 30% of the total”. With so many choosing to invest in customisable clothing for its tactile presence and effectiveness over internet or television advertising don’t you think its worth a try?

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