T-shirts in the news

March 11th, 2008

CafePress is a customer generated clothing site – people choose to buy a T-shirt, polo-shirt or hoodie, and overprint it with their own slogan or image. It’s become a barometer of the political temperature in the USA, as its CEO explains, ‘Merchandise sales are in many ways the best poll. People pay to vote—so they really mean it—and these are the people that are promoting their positions, influencing their friends and families. This is the best leading indicator.’

 So, for example, one can compare the sales figures for Hilary Clinton supporting ‘A Woman’s Place is in the White House’ baseball jerseys to the purchases of ‘Barack My World’ hoodies.  In late January, the Obama related garments outsold the Clinton related ones for the first time, and since then his rise, at least in T-shirt sales, has been exponential – nearly 70% of all the sales across all the candidates related to Barack Obama. Hilary dropped at her lowest to just 16% but seems to be on the come-back – since February her figures have shown a steady rise.  On the other side of the equation, John McCain-related garment sales have accounted for less than 5% of total candidate-related sales – which may say something about his popularity in the country as a whole.

In Aberdeen, primary school children donned Save Our Schools T-shirts for a non-uniform day at a closure-threatened Aberdeen school.  Causewayend School adopted the T-shirt campaign as parents fought to keep the school open.  The Save Our Schools in Aberdeen campaign designed the T-shirts for children and adults to promote the campaign’s website.

Bill Clinton courtesy of sskennel

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Entry Filed under: T-shirt news, Celebrity, T-Shirt Printing