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T-shirt news

March 27th, 2008

magic-tree-banalities.jpg

The Japanese are usually ahead of the game when it comes to innovation, and now they’ve invented a T-shirt that protects people from knife attacks.  Its target market is people working in convenience stores, who are subject, around the world, to a range of threats that most of us simply don’t build into our daily lives. The Osaka-based company, Nihon Uni, has developed a fibre three times the strength of cotton, using ultrahigh molecular weight polyethylene which is similar in structure to the fibre used in body armour. The T-shirt is still lightweight and machine washable and the manufacturers point out that the mesh fabric can be punctured by a sharp point, although the force of the blow will be lessened.  It costs between £100 – 300 for the short-sleeved version. 

Car-Freshner, the owner of that famous tree-shaped air freshener that hangs from every cab-driver’s mirror, is suing an American retailer over a line of T-shirts. The retailer ‘Old Navy’ (which is part of The Gap chain) is selling T-shirts that carry the slogan Keeping it Fresh, accompanied by an image of a tree-shaped car air freshener. Car-Freshner claims the design is identical to their trademarked design, which is used by the company on car air fresheners, apparel and other items. The federal case aims to bar Old Navy from buying, selling or advertising any items with the tree design and an unknown amount is sought in damages.  Magic Tree courtesy of banalities

Entry Filed under: T-shirt news, monogram, Fashion, Promotional Clothing, T-Shirt Printing, Printing

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