T-shirt news

April 18th, 2008

H&M is to launch a new brand in the UK, not only that, it’s set to open the first flagship store next week! The fashion retailer is set to unveil its first Divided by H&M store in London’s Camden district. Divided, which H&M already operates in Sweden, is a teenage fashion range – this is a growing market across Europe and competing for the teen pound is key to success in the current shaky High Street retailing atmosphere. The store, which will open at 213-219 Camden High Street in north London, will include scaffolding rails, colourful display blocks and oversized speakers to attract younger customers.

Talking about oversized speakers, those whacky guys at Think Geek, online retailers of nerdwear and gimmicks, have a bit of a track record in setting up  April Fool’s day jokes which become business bright ideas.  In 2007 they presented the ‘8-bit Tie’ – only one of which was originally made, as a joke product to be promoted in their website, but the product was in such demand from readers that Think Geek put it into production. This year, the joke was to be found on April 1^st in the presentation of the Personal Soundtrack T-Shirt, a T-shirt with an embedded speaker over the chest area, which would play sound effects to brighten up the average nerd’s dull, dull life. And once again Think Geeks readership has petitioned for joke to be made reality.  Now the company has put out a press release:  The Personal Soundtrack T-Shirt was originally an April Fool’s Prank… but due to overwhelming positive response and hundreds of e-mails screaming to “make the damn shirt already” we’re putting this item in to production ASAP.

H&M courtesy of Gene Hunt Mikey

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Entry Filed under: T-shirt news, Fashion