Where do you buy your T-shirts?
July 15th, 2008
If Littlewoods have their way, it will be from them. They’ve launched a £4 million TV campaign as part of the £16 million advertising spent by Littlewoods’ parent company Shop Direct Group. The TV ads feature Trinny and Susannah, whom Littlewoods also sponsor in their new Undress the Nation show. Littlewoods said the aim of the campaign was to drive towards target to have 70% of its sales coming from its online operation by 2011.
Catalogue and High street retailers are feeling the pinch from online T-shirt retailing, which has moved away from traditional brands into markets where people know the brand value of the T-shirt rather than the retailer, and base their shopping decision on the best price, customer service and support.
Entry Filed under: online shopping, T-shirt news, Celebrity, Fashion
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