The American Politics Journal, which is a rather tongue-in-cheek publication anyway, has taken issue with the uniforms Ralph Lauren designed for US Olympic team members to wear during the opening ceremony. Or rather, they loved the uniforms, loathed the great big white polo pony plastered on the men’s jackets. As the journal puts it ‘Of course, this is typically American: create something combining taste and quality, and then reduce it to rubble it by advertising where you bought it – and how much you paid’.
Well maybe. But then, Ralph Lauren paid a pretty penny to become the licensed producer of Olympic replica wear – why shouldn’t the company get its brand in the camera’s eye? Possibly because the Olympics are claimed to be an advertising free zone, but come along, we all know that the sponsorship opportunities are heavily fought over – Ralph Lauren was just a bit more up front about its role and intentions than some of the other designers and is getting more publicity as a result – and isn’t that the point of promotional clothing?