Most of us are familiar with the kind of promotional clothing used by fun runs and other events, like concerts. Right now the internet is packed with a variety of T-shirts that have been designed to raise funds for the victims of the Haiti earthquake. But many items of promotional clothing, like printed or embroidered T-shirts, have more value than just their fund-raising potential.

•    First, these items of clothing commemorate an event or person – this gives them a sentimental value.
•    Second, if they are well-designed garments, they also have a chance of developing ‘collector’ status – this is where something that was designed to recognised a current event ends up becoming a nostalgic emblem.
•    Third, items like embroidered caps or printed messenger bags have recently developed cult status: this happens when the design is iconic and much copied, but the original item is coveted for its rarity and brand status.

A business can’t necessarily aim to develop these kinds of value in their clothing, but it can always aim to choose designs, colours, styles and qualities of clothing that might help it achieve added value in its chosen staff uniform or promotional clothing.

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