World famous football player, ambassador, model, role model, and family man David Beckham announced his retirment from football yesterday. The highly successful 38 year old stated that he wanted to leave the sport on a high. However, he did mention his concern at being remembered more for his actions off the pitch than those on it. This is quite likely, given his global fame for his style and position in the public eye, but that is what the Beckham brand is all about.
David Beckham married Spice Girl Victoria (Posh Spice) in 1999 two years after they met and the nickname ‘Posh and Becks’ has stuck ever since. This powerhouse couple work tirelessly in promotion, fashion, style, events, fund-raising, awareness raising and have tried their hand a numerous different ventures. His links to the music industry through his wife would have been notable enough alongside his footballing carreer but Beckham’s name is a brand, a brand which he has built up and should be proud of.
David was ridiculed by the media on a few occasions for his accent, vocabulary, and one-liners that could rival President Bush for their quotability and daftness. However, Beckham worked to change his public speaking voice which assisted him in his current position as ambassador for numerous charities, the Great Britain Olympic bid and many fashion houses.
His tireless work on and off the pitch is important and an excellent example of brand development. Starting from raw talent in a sport he transformed himself from a sportsman to a succsefully packaged brand everyone wants a piece of.
David and Victoria Beckham have a huge stake in the fashion industry; Victoria turned her hand to fashion design after her pop career dwindled and the pair have been dressed by the world’s biggest and best fashion houses. Both have made some fashion choices which have had them in the public eye for all the wrong reasons; remember the sarong? Or the matching his and hers outfits? Nonetheless his marketable style is what has moved him from a fashionable footballer to a fashion icon who plays football.
After the media name-calling about Beckham’s IQ died down he was even spotted in a printed t-shirt with famous American poet Alan Ginsburg on it.
He was even involved in t-shirt design when the whole Beckham family got involved to desgin a t-shirt range for Sport Relief in 2010.
From hoodies to underwear Beckham has proved he can sell it and for the past 18 years he has the ability to bend a ball, as the film of his namesake suggests, like Beckham.
The Beckham brand in fashion, charity or ambassadorial roles will no doubt be unaffected by his retirement from ‘the beautiful game’, in fact it will allow him more time to focus on it. Or, perhaps, to help his son Romeo who at just 10 years old is already setting out his own goals with his brand appearing alongside Eddie Redmayne and Carla Devingne in a Burberry campaign this year.