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‘On your bike!’

Anna Palmer
September 4, 2012
Case Study, Customer Stories, Promotional Clothing, T-Shirt Printing
Air quality in the town of Kendal is a contentious issue. With some areas exceeding Nitrogen Oxide (N02) recommended levels, the South Lakeland District Council bid for a grant to do something about it- and...
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Small businesses – big events – boost or bother?

Anna Palmer
August 15, 2012
Business growth, Business tips, Case Study, Promotional Clothing, Sport, T-Shirt Printing, Uniforms
Jeremy Hunt may have scored an Olympic own goal by suggesting that they provided "a very good period" for tourism. Not only have there been howls of outrage from small businesses that are not tourist focused,...
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Keep It Simple Strategies for local business promotion

Anna Palmer
August 1, 2012
Case Study, Printing, Promotional Clothing, T-Shirt Printing, Uniforms
Starting out is expensive and having a local business model is challenging – you can’t really use some of the free strategies to engage with clients: twitter and facebook are great but of limited value if...
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Friday Focus: SME benchmarking

Anna Palmer
June 22, 2012
Business growth, Business tips, Promotional Clothing, T-shirt news, T-Shirt Printing, Uniforms
Many SMEs feel they don’t have the time or capacity for benchmarking – it’s something they ‘intend to do’ when they are big enough/things settle down/the right senior execs are on board. But the...
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Using promotional tools to grow your SME

Anna Palmer
May 31, 2012
Business growth, Business tips, Embroidery, Printing, Promotional Clothing, T-Shirt Printing
1 Comment
For many SME’s finding effective promotional mechanisms can be difficult. Cost is a major issue, and budgets can be small to non-existent, but how and when to use promotional tools is also a complex subject...
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Caring for promotional clothing

Anna Palmer
May 3, 2012
Case Study, Embroidery, monogram, online shopping, Printing, Promotional Clothing, T-Shirt Fun, T-Shirt Printing, vintage
If promotional clothing does its job, it will become an heirloom – vintage T-shirts, retro fashion boiler suits and dresses, previously loved ties and bags, all these are desirable but fragile items. Modern...
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Closed loop promotional clothing – case study

Anna Palmer
April 23, 2012
Case Study, Embroidery, Fashion, Jackets and fleeces, Printing, Promotional Clothing, T-Shirt Printing, Uniforms
1 Comment
Closed loop manufacturing has become an increasing focus of Corporate Social Responsibility initiatives and McDonald’s are leading the way. It’s no surprise that uniforms that are related to the London...
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Choosing the best promotional clothing

Anna Palmer
April 11, 2012
caps, Embroidery, Fashion, monogram, T-shirt news, T-Shirt Printing
There are three key concerns when selecting promotional clothing • Budget • Appearance • Performance Budget is simple and is usually the tightest and most evident constraint on promotional...
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How not to promote your brand

Anna Palmer
April 2, 2012
Case Study, Printing, Promotional Clothing, T-Shirt Fun, T-shirt news, T-Shirt Printing
Geeklist has had an interesting couple of weeks. It all started with them launching a promotional video showing a pretty woman dancing around in a Geeklist T-shirt and underclothes. Somewhat to their surprise...
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Printed T-shirts for awareness raising

Anna Palmer
March 23, 2012
Case Study, Celebrity, Event, Printing, Promotional Clothing, T-shirt news, T-Shirt Printing, Uniforms
As British football fans focus on the recovery of Fabrice Muamba after a collapse on the football pitch, supportive T-shirts abound. Meantime, in New Jersey, America, a new T-shirt raises awareness of brain...
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