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World’s Largest Shirt Not to Be

Tuesday 13th of February 2007 06:57:54 PM

When tailor Mohammed Nasim Quraishi, of Kolkata, India decided to create the world’s longest tri-coloured shirt, he did not expect it to take so long to find a sponsor that would agree to the advertising terms he could promise. With his projected shirt to be over 200 feet long, beating out the current world record of 148.9 feet, Quraishi thought sponsors would jump at the chance to be affiliated with the project.

Unfortunately, the potential sponsors he approached wanted him to use colours that represented their companies, or to put their company logos all over the shirt to make it a piece of promotional Clothing. Since he wanted to use the colours of the national flag, he did not want to disgrace the flag by putting logos and other promotional items on it. Many sponsors would not agree to help pay for the project if their logos were not displayed somewhere on the flag.

Finally, a local bank agreed to sponsor the tri-coloured shirt. A park was reserved for him so he would have enough room to cut out the fabric, stitch it together, and add large buttons that had already been made. But then the bank changed its mind. It wanted more than just mention of its sponsorship or be able to put banners around the shirt; it wanted its logo featured on the shirt.

“For two weeks I have been running to the bank. Initially, they promised me support. On Thursday, the bank finally disagreed to support my attempt. They want their logo on the tri-colour. I’ve told them that this is not possible, not only because I am against it, but also because this cannot be done on the tri-colour that represents the national flag,” said Quaraishi.

The bank pulled out and for now, Quaraishi will not be able to complete his project.

(c)Daniel Duchon, www.sxc.hu