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Organic Tees for All

Wednesday 14th of March 2007 06:26:26 PM

For those who want to protect the environment, wearing organic clothing including printed T-shirts is another way to use resources that are found in nature. Anvil Knitwear, a company that has been adhering to environmentally sound production methods for years, is introducing a 100% organic cotton t-shirt in a variety of sizes and colours. These printed T-shirts are made from non-chemically treated cotton and dyed with using natural dyes instead of chemical ones. “We monitor our markets closely and we determined that organic apparel is no longer a fad, it's a trend, and there is sufficient long-term demand to justify taking it mainstream at prices that are attractive to the overall market,” Anvil Knitwear CEO, Anthony Corsano.

printed T-shirts will be distributed by Alpha Shirt Company to stores all over the world. “The time is right to bring an affordable 100% organic tee to the market. Corporations are looking at everything they do and everything they buy in order to make smart business choices that are also sound environmental choices. Likewise, organisations, retailers and individuals are looking for options that are both affordable and environmentally conscious. Anvil has always been an innovator in the market and while some of our competitors are offering an organic product, it is safe to say that no one is offering the variety that Anvil is at anywhere near our price point,” Corsano said.

Anvil Knitwear has been recycling materials and purifying water it uses for many years now. By trying to protect the environment, companies like Anvil are paving the way for the future. “Many companies are embracing 'green' standards, which is wonderful to see. However, our research indicates that companies often don't consider purchasing organic tees because of the perceived prohibitive cost increase associated with switching from non-organic to organic and also because until now there hasn't been a wide range of colours and sizes available from which to choose,” Corsano said.

(c)Amanda Kline, www.sxc.hu