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Sewing Machine Company Celebrates Seventy-Five Years

Friday 16th of March 2007 12:08:47 AM

The Bernina sewing machine, which was first introduced in 1932, sold over 20,000 machines in its first five years. Developed in Switzerland, the company has grown to provide seamstresses and embroidery experts with many machines that are still used today. Even though the technology has changed, the same quality remains. “Our focus has always been to create machines and accessories that inspire our customers to do more, have more fun and be more creative than ever before. We take great pride in our legendary Swiss precision and technologically advanced features, but only because our innovations enhance our customers' creativity,” said Martin Favre, president of Bernina of America.

As part of their seventy-fifth anniversary, the company will be giving away to the winner, a $5,000 diamond spree, to customers who register online. The company will also be hosting other events in celebration of their innovative sewing and embroidery machines. “The history of innovation began in my family four generations ago when my great grandfather invented the first hemstitching machine. The Bernina brand,created in 1932, is named after the soaring peaks of a mountain nearby the Bernina factory in Steckborn, Switzerland,” said Hanspeter Ueltschi, owner and CEO of BERNINA International AG. Bernina is the only family owned sewing and embroidery machine company left in the world.

embroidery machines are sold in over 20 countries and has over 500 stores in the United States. As popularity grew, the company had to expand its operations to ensure they could meet with the public’s demand for their products. Celebrating seventy-five years by connecting with customers and others is a great way to show appreciation and thanks for making the company a success.

(c)Romina Chamorro, www.sxc.hu