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Linkin Park Frontman Launches Clothing Line
Friday 06th of April 2007 10:44:07 PM
As more music performers launch clothing lines, it is no surprise that they are receiving a lot of attention from the press, fans, and those in the fashion industry. Linkin Park frontman, Chester Bennington, will promote his label Ve’cel when the band goes on tour this summer. Designing mostly printed T-shirts, Bennington will use his celebrity to tell others about the label and wearing the shirts onstage. “My life is fashion. My life is music. My life is art,” said Bennington.This is not Bennington’s first time as a designer. He will also be debuting a line of sneakers, which he designed with design firm Etnies. Fashion has always been important to Bennington. “Dude, I'm a rock star. It's a reflection of who you are. Typically, whatever style of music you're primarily into is kind of reflected in how you dress and how you live your life. It's interesting how they work together. It's always been that way,” said Bennington.
Using celebrity to promote clothing and other businesses doesn’t always last long for many celebrities. “Once people stop wanting to go to his concerts, the (clothing) will also tank,” said Chiranjeev Kohli, marketing professor at Cal State Fullerton. But Bennington is counting on the quality of the clothing to help promote the label. “It can't be any other way or else it's contrived. Whatever success you get is going to be short-lived. We'd like to take this as far as we can. The sky is the limit,” said Bennington.
Bennington and his team have created printed T-shirts and other items using quality fabrics and craftsmanship. Once people see the quality of the merchandise, the fact that Bennington is famous should not play as big a role in attracting others to them. Linkin Park will release their third album next month.
(c)Benjamin Earwicker, www.sxc.hu
Good all round. Will order again.
Good all round. Will order again.
the chance to review the image is great for checking everything over one last time before printing. the time between reviewing the print and delivery was another positive, taking only a couple of days. my friends were really pleased with the finished items. unfortunately i was out when the courier called. he didn't note the date or time of his attempted delivery on his card and he hadn't filled in when or if he would attempt delivery again. on repeatedly phoning the company on a friday between 4:50 and 6 i got no answer. i then tried again on the monday morning, but once again i got no answer. after phoning clothes2order they resolved everything. i realise this is outwith the control of clothes2order, but it soured an otherwise excellent service.