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Retail Clothing Company Aeropostale Reinvents its Stores
Friday 06th of April 2007 10:46:27 PM
Even though clothing retailer Aeropostale attracts a large percentage of the teenage clothing market, they are looking for ways to bring in even more customers and persuade them to spend more while shopping in the stores. With over 720 stores in the United States, the company is renovating some of their stores to see the type of impact they make on customers. If the new stores are successful, more stores will be renovated.Aeropostale caters to teenagers between the ages of 14-17 by selling printed T-shirts, pants, shoes, and accessories. While the clothing in the store ranges in price, teenagers flock to the stores looking for the latest trends. In order to earn more profits, the company has decided to take its plain ‘white box’ image and add more colour, upscale dressing rooms, and placing accessories closer to counters so teenagers will buy even more. “If you hang around a little bit longer, you're likely to spend a little more money,” said Chief Operating Officer Tom Johnson. The idea is that while customers are shopping for polo shirts and pants, they will be persuaded to buy accessories such as shoes, hats, and handbags to match their new outfits.
Four of the stores are currently undergoing this transformation. There are many reasons why the company has decided to renovate some of their stores. The main reason is competition from others in the teenage clothing market including Abercrombie and Fitch.
But the real test will be how shoppers react to the store’s new appearance. One shopper commented by saying, “The clothes fit better in that store.” While the clothing isn’t any different in any other Aeropostale store, having a new storefront appearance really does have an impact on the merchandise.
(c)Tom Naberhuis, www.sxc.hu
the chance to review the image is great for checking everything over one last time before printing. the time between reviewing the print and delivery was another positive, taking only a couple of days. my friends were really pleased with the finished items. unfortunately i was out when the courier called. he didn't note the date or time of his attempted delivery on his card and he hadn't filled in when or if he would attempt delivery again. on repeatedly phoning the company on a friday between 4:50 and 6 i got no answer. i then tried again on the monday morning, but once again i got no answer. after phoning clothes2order they resolved everything. i realise this is outwith the control of clothes2order, but it soured an otherwise excellent service.
Delighted with the results. Very popular so repeat orders very likely.
great service, no problems at all