Clothes2Order Home » Printing and Embroidery News » Celebrities Flock to Indian Inspired Clothing and Accessories
Clothes Show Live in its 20th Year
Sales of Clothing and Other Goods Continue Decline in August
Hugo Boss Clothing Brand Reports Increase
Del.ico.us
Google
Yahoo MyWeb
Blink
Digg
Furl
Simpy
Spurl
Celebrities Flock to Indian Inspired Clothing and Accessories
Sunday 08th of April 2007 03:11:46 AM
It seems everyone from Drew Barrymore to Angelina Jolie are wearing printed T-shirts and scarves from Sir Alistair Rai, a clothing company started by Kiran Rai. “My God, we are selling nearly 5,000 T-shirts a month. And, I am so pleased that Drew Barrymore and even Aishwarya Rai are wearing my scarves. They are basically Buddhist and Hindu prayer wraps with love and peace embroidered on them. We have a huge celebrity following for those,” said Rai.Rai started her business by printing anti-Bush t-shirts commenting on her dissatisfaction over the Iraq war. “I did start this as a reaction to George Bush and the Iraq war but it has really brought me a lot of prosperity. It is the right thing at the right time. I also think India has a cycle in fashion. India was huge in the late 70s. Everyone protesting the American war in Vietnam was wearing Indian stuff from kurtas to peace messages. I had an uncle who had an old Indian store in the 70s in Greenwich Village. I was in New York last week and I saw the same thing popping up again. Everything has just clicked for “Sir Alistair Rai” to make it work,” said Rai. Since her debut t-shirts in 2005, her label has taken off.
Rai designs not only printed T-shirts and scarves, but also dresses and tunics. While many people wonder why she named her business, ‘Sir Alistair Rai’, her answer is simple. “I am a British citizen and I know I will never get knighted so I just thought let me have some fun with my label. A lot of the shirts are political so I thought it would be fun if we had somebody grand-sounding who wasn’t me giving the commentary — so I just created Sir Alistair Rai,” said Rai.
(c)Emiliano Spada, www.sxc.hu
Good all round. Will order again.
Good all round. Will order again.
the chance to review the image is great for checking everything over one last time before printing. the time between reviewing the print and delivery was another positive, taking only a couple of days. my friends were really pleased with the finished items. unfortunately i was out when the courier called. he didn't note the date or time of his attempted delivery on his card and he hadn't filled in when or if he would attempt delivery again. on repeatedly phoning the company on a friday between 4:50 and 6 i got no answer. i then tried again on the monday morning, but once again i got no answer. after phoning clothes2order they resolved everything. i realise this is outwith the control of clothes2order, but it soured an otherwise excellent service.