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Ask.com Mixes Things Up
Tuesday 17th of April 2007 02:44:14 AM
A new marketing campaign started by Ask.com has received mixed reviews. The popular search engine placed ads on the London Underground and in other areas trying to get people talking about search engines usage and what is important to them. People who visited the web site had the opportunity to receive free printed T-shirts. But some are not so pleased as the marketing campaigning focused on the information revolution, which was just a fancy catch phrase for the types of searches that are possible when people use Ask.com.The idea of marketing Ask.com as an information revolution was not, according to the company, a way to persuade more people to use their search engine, but rather to create discussion about what makes for a good search engine and why people gravitate toward one more than another. “Most people do not give much thought to the search they use,” said Ask.com vice president of marketing, Greg Ott.
Since the campaign was unclear in the web site people were visiting, once they checked it out and realised it was an a site created by Ask.com, they were disappointed. But this did not stop them from ordering printed T-shirts. Ott said that additional t-shirts will be available to those who want them.
Many people do not know why they use certain search engines above others. Computer usage has changed over the years and there are many more options available than there were before. While offering free printed T-shirts may not convince people to start using Ask.com more often, it has made more people aware of the choices they have when conducting a search. This may be worth more than a free t-shirt.
(c)Sofie Laier Henriksen, www.sxc.hu
Good all round. Will order again.
Good all round. Will order again.
the chance to review the image is great for checking everything over one last time before printing. the time between reviewing the print and delivery was another positive, taking only a couple of days. my friends were really pleased with the finished items. unfortunately i was out when the courier called. he didn't note the date or time of his attempted delivery on his card and he hadn't filled in when or if he would attempt delivery again. on repeatedly phoning the company on a friday between 4:50 and 6 i got no answer. i then tried again on the monday morning, but once again i got no answer. after phoning clothes2order they resolved everything. i realise this is outwith the control of clothes2order, but it soured an otherwise excellent service.