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Kate Moss to Release New Clothing Line
Sunday 29th of April 2007 09:36:54 PM
Supermodel Kate Moss will debut her new clothing line this week at Topshop retail outlets in the UK. Clothing including vests, skinny jeans, printed T-shirts, and other items will be sold on a limited basis as to not allow people to resell items on online auction sites. Moss is rumoured to be stopping by the High Street location and posing the in the shop window as a mannequin. This has not been verified, but Topshop expects many to attend the debut regardless of Moss’s appearance or not."The first drop of commercially-priced product will sell out in record time because like her or not, a bulk of young female shoppers in the UK want to buy into the Kate Moss look and what she represents. Part of the cache surrounding a celeb tie-up is that historically they're available in very short bursts, keeping merchandise coveted. However this tie up is rumoured to be a two year deal, so post launch it will be interesting to see how longevity is maintained,” said fashion industry senior reporter, Laura Weir.
Topshop will open its doors to shoppers at 8pm tomorrow and stay open until midnight for this special sale. They will be allowing small groups in for twenty minutes at a time. Shoppers will only be allowed to try on a certain amount of clothing and buy a maximum of five pieces. This should help contain the anticipated crowds and allow shoppers to have a chance to buy items they want.
According to a Topshop spokesperson, “New drops will go into stores every few weeks. If we do experience massive sales there may be some things that sell out but most of the things have been bought in large volumes. The idea is that there will be drops all the time so that the excitement factor is always there."
(c)Trip Fontaine, www.sxc.hu
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