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Clothes2Order Home » Printing and Embroidery News » The Ugly Clothing Company and Eyecatcher Apparel Printing Team Up


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The Ugly Clothing Company and Eyecatcher Apparel Printing Team Up


Saturday 12th of May 2007 02:17:20 AM

The Ugly Clothing Company and Eyecatcher Apparel Printing Team UpThe Ugly Clothing Company has teamed up with Eyecatcher Apparel Printing to launch a new women’s clothing line aimed at teenage girls and young adults. Both California, USA-based companies have enjoyed pasted success in the surf wear business, so being able to branch out into other markets is a wonderful opportunity. The new line will featured printed T-shirts, hoodies, and other clothing that can be used for surfing and causal wear.

The companies have also partnered in order to bring more awareness to environmental concerns. “I am pleased to license Ugly for Girl's, to bring to market exciting new designs that are fun to wear, including both short and long-sleeve T-shirts, thermals and hoodies with special surfer girl graphics, a focus on saving the environment and brand name awareness,” said Angie Andreoff, who owns Eyecatcher Apparel Printing.

Eyecatcher, who uses screen-printing, embroidery, and other methods of embellishment to create its designs, has been in business for twenty years. Endorsing healthy self-esteem and positive body image for girls and young women has always been the company’s aim. Partnering with The Ugly Clothing Company is another way to accomplish this.

Promoting healthy self-image, good sportsmanship, and preserving the environment, were some of the reasons Bob Purvey started The Ugly Clothing Company in 2003. After manufacturing mostly printed T-shirts, board shorts, and other clothing for men, the opportunity to branch and begin designing for women should boost company profits. “Ugly is now poised and ready to expand it’s future with a new and creative women’s clothing line, which we believe will substantially increase Ugly’s bottom line,” said Purvey.

(c)Ingrid Caterine Ramirez Adlana, www.sxc.hu