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Changes in the Promotional Garment Industry
Wednesday 11th of July 2007 08:04:33 PM
There have been many changes in the promotional garment industry over the years including the use of the Internet as a major retail market, other changes including computerised equipment and the way companies work with each other have also shaped the industry. Promotional industry veteran and managing director of his company, Result Clothing, David Sanders-Smith, has worked in the industry for the past 39 years and has seen these changes first-hand."During the last two years online shopping has grown tremendously and this will undoubtedly continue, therefore supporting the trade with online facilities is a major investment, which in turn makes the brands far more accessible to the customer," said Sander-Smith. Shopping online has also given consumers more options in terms of the promotional Clothing they are looking for.
Changes in operations have also affected the industry and have helped it become more reputable over the years. "I am glad to see how as an industry we have become far more credible and professional. The evolution of fabrics, machinery, threads, and inks have all led to improved quality and performance which has certainly aided the growth of the market and of course, improved price points which benefits every facet of the trade," said Sanders-Smith.
The demand for promotional Clothing has also grown due to the emphasis placed on sports and sporting events on local, national, and international levels. Consumers want to wear clothing that expresses their devotion to a particular sport, team, or player they admire. Being able to provide quality clothing and work closely with those in the embroidery, screen printing, and logo design fields have also helped in producing quality clothing.
(c)James Daly, www.sxc.hu
Good all round. Will order again.
Good all round. Will order again.
the chance to review the image is great for checking everything over one last time before printing. the time between reviewing the print and delivery was another positive, taking only a couple of days. my friends were really pleased with the finished items. unfortunately i was out when the courier called. he didn't note the date or time of his attempted delivery on his card and he hadn't filled in when or if he would attempt delivery again. on repeatedly phoning the company on a friday between 4:50 and 6 i got no answer. i then tried again on the monday morning, but once again i got no answer. after phoning clothes2order they resolved everything. i realise this is outwith the control of clothes2order, but it soured an otherwise excellent service.