Redesigning Uniforms to Appeal to a Changing World

Wednesday 25th of July 2007 08:41:15 PM

When people think of uniforms, they usually think of those who have authority, of strict behavior, and uncomfortable slacks, shoes, and shirts. But the uniform is changing because many industries want to alter the way people think of their employees. It was recently suggested that UK immigration officers wear lighter colours when visiting the homes of those who are living in the UK illegally so they don't scare the children.

"Consideration should be given to providing standard-issued clothing in softer colours (currently issued in navy) for enforcement officers involved in family work to reduce the appearance of a 'uniform' and be less intimidating to children," said The Border and Immigration Agency in a recent statement.

Other industries such as the airline, hotel, and security sectors have also made or are considering making changes to their uniforms as well. "So much depends on the job the wearer has and very often that's completely at odds with how the company's board would wish them to be dressed. So we have to manage the expectations between the two," said Susanne Malim, managing director of Jermyn Street Design. The company has manufactured uniforms for World Duty Free and other agencies.

But colour is not the only consideration that should be made when designing uniforms that are friendly to the public. "Extreme tailoring depicts authority and tacitly aggression. But soft lines and fabrics which move as you move is immediately more restful on the eye. It's something that happens unconsciously. This all has an effect on the perceiver. The first sight of a uniform is everything," said Malim.

(c)Troy Newell, www.sxc.hu