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Turning Printed T-shirts into Art
Thursday 16th of August 2007 09:15:14 PM
While many people enjoy wearing printed T-shirts with funny sayings or pictures on them, most people do not consider their shirts works of art. But for Jeff and Lydia Badger, owner of Small Victory Studios, a t-shirt printing company, limiting the number of t-shirts printed, they are creating wearable art that everyone can wear. Made from organic cotton and environmentally safe dyes, the shirts are available through their website and in a few small shops in Portland, Maine, USA. Each month, a t-shirt design created by local artists will be showcased and sold in limited quantities. Fans of this concept can sign up for the t-shirt of the month club and receive a new shirt each month.
“We`re taking this ubiquitous piece of American fashion and attempting to reconsider it and not let it blend into the background. When you put on a T-shirt with something printed on it, you`re walking around with a message emblazoned on your chest. I`m surprised people can put on a shirt from the Gap -- you`re basically paying the Gap to advertise for them,” said Badger.
Local artists are thrilled to be a part of the process. “A T-shirt is simple, it`s not a gallery, not a complex piece of artwork that can`t be understood by everyone out there,” said Alex Rheault, one of the featured artists.
Even though selling t-shirts online or creating a t-shirt of the month club is nothing new in the world of online t-shirt printing, Small Victory Studios is trying to take the t-shirt in a new direction – from everyday piece of clothing to a piece of wearable art.
(c)Rachael Towne, www.sxc.hu
Good experiance and will use you again. Roxy was very efficiant.
fantastic service! Products arrived sooner than expected. Also they had understood my design and made sure it was printed to an exceptional standard!
I don't know if you've changed your embroidery machine but the quality seems a lot sharper, very pleased with the club logo, all the best Series McRae Owners Club