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Clothes2Order Home » Printing and Embroidery News » Restrictions Placed on the Sale of Replica Shirts


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Restrictions Placed on the Sale of Replica Shirts


Friday 12th of October 2007 11:16:22 PM

Restrictions Placed on the Sale of Replica ShirtsWhile it is common for companies that sell luxury items and other items including electronics to place restrictions on how their products are sold in supermarkets and other stores, now promotional Clothing companies like Nike and Umbro have created their own set of criteria that is making it difficult for certain stores to sell their clothing including replica shirts in the UK.

"In the past, the likes of Umbro, Nike, Adidas, Reebok, did not want to sell to us direct so they did everything they could not to sell to us on a direct basis," Paul Crier, general manager for toys and sporting goods at Asda. But Asda has been working with other promotional Clothing companies to loosen these standards. The store recently closed a deal with Scottish company Diadora to sell their international shirts. "It's hoped that our Diadora deal will mean other big brands will start to supply us as well," said Crier.

In response claims that promotional Clothing companies like Nike make selling their clothing in certain stores more difficult than in others, Nike released this statement, "Nike markets its products in the UK in accordance with a retailer distribution policy, ensuring that the retail environment for the sale of Nike products complies with certain minimum quality standards, so as to enable the customer to make purchases in an appropriate retail environment. Retailers meeting the relevant minimum standards can purchase the relevant Nike products, including football shirts."

Currently, Nike has a 12-point list that it issues to sellers that want to sell promotional their clothing.

(c)Mark Normand, www.sxc.hu