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Demand for Replica Rugby Shirts Increases

Saturday 20th of October 2007 01:59:03 AM

Even if England doesn't win this Saturday's rugby World Cup, fans of the team will still be able to wear their favourite replica shirts. Replica shirt sales have increased over the season despite losses early on against Argentina and France. The Rugby Football Union, who supplies the promotional Clothing on its website and in its store hasn't been able to keep up with the demand and couldn't be happier.

"It is a design people either love or hate, and fortunately it has proved very popular. I am just delighted that we have sold 46 per cent more than in 2003. I don’t think it is a problem of not ordering enough. It is down to rugby fans really getting behind their team and supporting the underdog after coming through a pretty poor first two games. Every time England have won it has triggered a huge surge in demand for shirts. A lot of the big retailers have backed this World Cup and the shirts have been more available to buy this time round." said the head of retail for the RFU, Andy Ward.

The replica shirts, which feature the World Cup logo, were manufactured by Nike. In addition to the RFU, some high street retailers have also tried to keep up with the demand by purchasing 20,000 shirts, but have since sold out. Shirts can be found on online auctions sites like eBay.

"This has been the most successful shirt we have sold through the RFU. The market for replica rugby shirts is not as developed or established as for football shirts. Retailers didn’t want to order a whole load of them before the World Cup and find themselves sitting on them afterwards. We expected some sales in the build up to the tournament but there was a massive upsurge in sales after the Australia game and huge demand since the France match," said Charlie Brooks, of Nike UK.

(c)Jason Nelson, www.sxc.hu