Children's Wear Market Expands in the UK

Tuesday 23rd of October 2007 06:29:27 PM

promotional Clothing for children has expanded over the years in many UK markets, particularly in those who require students to wear school uniforms or those who have a uniform policy that is less strict in terms of where parents can purchase school clothing. The trend, which started in the 1950's, has grown steadily and now includes clothing manufacturers Fruit of the Loom, Result Clothing, and UKL. These companies have seen a steady increase in demand over the last ten years.

“School wear has been an important market sector for many years, and there continues to be a healthy demand for casual children’s apparel for school uniform and sportswear applications. The market has witnessed the emergence of more specialist, fashion-oriented kids wear labels in recent times, but the main, high volume demand is for core styles – crew necks Ts, polo shirts, and raglan and set-in sleeve sweatshirts," said Fruit of the Loom European Brand Manager, Alison Woodvine.

The demand for specialty items including polo shirts, t-shirts, and clothing that is made to be more durable has increased as well.

“The UK has a unique and important market in school wear and we have accepted that creating clothing for children is a big challenge. We are probably one of the most successful brands distributed through main line distribution for Schools and Clubs, partially because we recognise that kids put more wear and tear on garments than any adults and jackets designed for the English climate are worn practically continuously," said David Sanders-Smith, of Result Clothing.

In order to compete in this growing market, many manufacturers rely on marketing methods such as sending out brochures, catalogues, and other materials to schools and parents.

(c)Beth Twist, www.sxc.hu