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Alcohol Promotional T-shirts: Are They a Problem?
Wednesday 07th of May 2008 01:49:36 AM
The Scottish government is concerned about what has been called the nation’s damaging relationship with alcohol. So, on Monday the government purposed “radical” measures to cut alcohol related abuse. The government’s strategy is meant to be long term and comprehensive. It includes the possibility of raising the legal age for buying alcohol to 21. It also includes other measures that effect taxation and pricing, drunk driving penalties and more. Some of the components of the plan, however, are targeted at sponsorship and advertising. Are Sponsorship and Advertising Really to Blame?
Many entertainment and sporting events are sponsored by the manufacturers of alcoholic products. The entertainment and sporting locations have become key for the alcohol industry. The alcohol industry spends a lot of money on providing caps, promotional Clothing and other advertising at these venues.
The caps and T-shirts also become forms of secondary advertising. People wear them at concerts or games and then take them home and wear them again. Every time they wear them the alcohol is advertising again to a different crowd without spending any more money.
Part of the government’s concern with these type of caps and promotional Clothing is that it seems that the alcohol industry is targeting the type of events that young people attend. They argue that alcohol advertising at these types of events makes alcohol seem innocent by association.
There are many facets of the government’s plan to combat alcohol abuse in Scotland. It will be years before we know the effectiveness of the plan and its individual components. So, while we wait for the plan to take effect and official data to come in, tell us what you think. Will the restrictions on alcohol advertising on caps and promotional Clothing decrease alcohol abuse in Scotland?
(c) Ralph Kiesewetter, www.sxc.hu
Very helpful staff.
After a mixture of emails and phone calls to clarify the details of the t shirts, Carl worked his socks of to turn the order around in double quick time and meet a very tight deadline - Well done to all involved the shirts went down a storm at the school leaving party and everyone was very happy with the quality. Fantastic job
sweatshirts looked great and the children were delighted with them! I'd echo the comment from another purchaser though that the sizing is quite small so I'm glad we went for the larger sizes.