With the unfortunate rise in childhood obesity, there are many children who are unable to fit into their school uniforms. To meet this new demand, school uniforms are being expanded to above-average adult sizes to meet soaring levels of childhood obesity.
Due to this new phenomenon, high street chains are extending its 'generous fit' range because many pupils can no longer squeeze into traditional-sized clothes. Previously, the largest size available was a 16. That size is considered to be large in even adult circles.
Dresses will now go up to size 18, which is larger than the average among grown-up Britons. A size 18 woman typically has a 42in bust, a 34in waist and a 44in hip.
Bhs started its generous fit range six years ago, to provide a fuller cut around the chest, waist, hip and thighs'. They were trying to meet the increasing demand of larger clothing for children and their school uniforms.
According to Rachele Hayman, buying director of children’s wear, 'We are visiting schools all the time and we are always coming across boys and girls at sizes that are basically obese.'
Bhs is one of a number of major retailers to increase the size of children's clothes. Statistics are now stating that one in four 11 to 15-year-olds are now classified as overweight or obese.
John Lewis now sells blazers up to a 48in chest and trousers up to a 40in waist. There is a growing demand for the larger clothing. M&S also expanded its sizes and Gap has brought in 'plus' sizes for casual clothes.
Dr Colin Waine, chairman of the National Obesity Forum, said: 'It is sad that things have been allowed to get to this state. Children at this sort of size are at serious risk of developing Type 2 diabetes as well as cardiovascular disease.'
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