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Has the Loud Logo Had Its Day on Promotional Clothing?
Wednesday 13th of August 2008 06:12:25 PM
Logos on promotional clothing often serves as marketing or unifying tools. These are not the same as the loud company logos that advertise a shirt manufacturer. Large and loud logos have been used on clothing as a way for wearers to advertise the fact they are wearing expensive or exclusive clothing. But as the growth in the use of logos began to encompass all clothing in all price ranges, its usefulness as a messaging and marketing tool has declined.Trends come and go in the clothing industry. Polo shirts that were once emblazoned with oversized logos now are manufactured with tasteful logos that are quiet and simple in design or no logos at all. Clothing companies are following this trend one by one.
There's another reason why name brand manufacturers are turning away from gaudy logo branding. The globalization of the clothing market means people are more aware and sensitive about issues such as vulgar materialistic displays and recognition of economic problems. Branding understatement is a natural consequence of this increase awareness as companies sell to consumers living in a variety of economic conditions.
There's a new term being used in the clothing industry. The term is "stealth luxury". The term evolved from the desire of wealthy clothing buyers to own clothing that other high-end clothing buyers recognize as exceptional quality without the need for brazen logos. As logos were used more and more in the past on even cheaper lines of clothing, the luxury clothing buyers lost interest in wearing brand names. Of course designers still want their clothing to be recognized so they are using unique styling instead of logos to brand clothing.
But the fashion brands are still displaying logos in booming clothing markets like China and Russia. In some cases the leading brands are producing two sets of the same styles of clothing, but one has a logo and the other does not. With the logo business in a state of flux, the question is where is all of this going? In the clothing world, for example, some polo shirts that are branded with a logo remain the biggest sellers.
The answer is yet to be determined by those who must anticipate consumer preferences. This is a news story without an ending at this point.
(c)Petr Kurecka,www.sxc.hu
Good experiance and will use you again. Roxy was very efficiant.
fantastic service! Products arrived sooner than expected. Also they had understood my design and made sure it was printed to an exceptional standard!
I don't know if you've changed your embroidery machine but the quality seems a lot sharper, very pleased with the club logo, all the best Series McRae Owners Club