Clothes2Order Home » Printing and Embroidery News » Fashion, T-Shirts and Scott Schuman for Gant
UK Students Asking for More Fashion Skills Training
New Textile Mill Qualification Program
New Westfield Shopping Mall Opens
Del.ico.us
Google
Yahoo MyWeb
Blink
Digg
Furl
Simpy
Spurl
Fashion, T-Shirts and Scott Schuman for Gant
Tuesday 26th of August 2008 07:01:33 PM
Scott Schuman is one of the more interesting designer stories in the fashion industry. He began his career marketing and selling fashions for high end established designers like Jean-Paul Gaultier. Eventually he opened his own showrooms that specialized in young designers bringing a new flare to the industry. But his story gets much more interesting at that point.Shuman noticed that people on the street were not wearing what was being sold in the showrooms. Even those who did buy the designer clothes were not wearing them in the same way as the showroom models. He saw this as a “disconnect”. As a result he began the online blog site called the Sartorialist. The purpose of starting the site was only to show pictures of real-life New Yorkers on the streets displaying their unique sense of fashion. The purpose was to give fashion designers a way to “connect” with the consumer in order to find the right inspiration for their clothing lines.
The Sartorialist has been successful far beyond anything Schuman imagined. Thousands of people visit the blog site regularly and have created an online fashion community that is well respected. Schuman now has a regular page in GQ and is a frequent contributor to Style.com. His guest blogs and videos provide fascinating insights into real world fashion. Time Magazine recently bestowed the honour of naming him to the top 100 world design influences.
When you were to visit the Sartorialist site today, the first thing you notice in many of the pictures is that people wear t-shirts with almost anything today. printed t-shirts are very popular and give people a forum for personal expression. High end fashion can connect with ordinary people when the fashion industry has a way to reach out to these people without giving up their unique styling.
One of the most important points to take away from the Sartorialist is one the fashion industry needs to pay attention to. Modern day communication tools like weblogs are changing the way everyone does business. The weblog gives easy access to the minds of the consumer. So next time you are trying to decide which promotional clothing will work best for your company….consider checking out a fashion weblog first.
Good experiance and will use you again. Roxy was very efficiant.
fantastic service! Products arrived sooner than expected. Also they had understood my design and made sure it was printed to an exceptional standard!
I don't know if you've changed your embroidery machine but the quality seems a lot sharper, very pleased with the club logo, all the best Series McRae Owners Club