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Delays with The Tinkerbell Movie to Cause Losses for Walt Disney
Tuesday 19th of December 2006 09:30:07 PM
The Disney movie premiere Tinkerbell will not be released on it's original planned date in the fall of 2007. “What does this have to do with promotional clothing?” you may ask. Well ‘The Tinkerbell Movie’ is a key part of the long awaited hopefully, successful launch of the Walt Disney Company's latest franchise, Disney Fairies.
Retailers and toymakers have been promised that The Tinkerbell Movie would be available for sale in October 2007 and therefore Disney Fairy products have been created with this date in mind. In addition, a wide scale promotional campaign for around this time was promised to help sell the related merchandise. It was imagined that little girls aged from toddlers to pre-teens would be desperate to have one of these characters and other promotional products. Now that the date has changed, Disney Consumer Products are having to calculate the financial impact that this has caused and they are expecting to lose $500 million, because the film’s release date has been put back about a year.
These toys, promotional clothing, dolls and games for Disney Fairies are already right this second being produced around the globe. The Disney Consumer Products company is now considering stopgap measures that can support the Disney fairy franchise such as releasing some web content and also promoting the Disney Channel more until the film can be released.
Apparently, the reason for the film being delayed is that the current storyline will not appeal to the age range that the company wishes to target. Currently the film will only appeal to girls aged between four and six whereas the company wishes to include the pre-teen age range as well. These changes need to be made if the company wants to maintain its business plans. Of course, if the movie was not successful then consumers would not be interested in buying any future promotional products and films.
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the chance to review the image is great for checking everything over one last time before printing. the time between reviewing the print and delivery was another positive, taking only a couple of days. my friends were really pleased with the finished items. unfortunately i was out when the courier called. he didn't note the date or time of his attempted delivery on his card and he hadn't filled in when or if he would attempt delivery again. on repeatedly phoning the company on a friday between 4:50 and 6 i got no answer. i then tried again on the monday morning, but once again i got no answer. after phoning clothes2order they resolved everything. i realise this is outwith the control of clothes2order, but it soured an otherwise excellent service.
Delighted with the results. Very popular so repeat orders very likely.
great service, no problems at all