Workwear Supplies Airport Uniforms

Friday 07th of November 2008 12:32:10 PM

You might never think about where all those uniforms are coming from that airport workers wear, but Workwear Express does. The company, which is based in Durham, has recently signed a contract with the facilities management company Mitie to supply airport worker uniforms to workers at the Gatwick, Stansted and Heathrow airports.

Workwear has launched an aggressive marketing campaign intended to lead to a number of new contracts for the company. The company has set aggressive financial goals and the newest contract for supplying uniforms is worth £600,000.

The Founder of the company, Andrew Ward, said, “We’re looking to expand the business. We are beating companies 10 times the size of us to contracts because we are lean and efficient. Our turnover has doubled over the last three years and we are on track to grow our turnover to £4m this year. We are confident that the managed contracts side of our business will help us reach our target of £5m turnover in 2010. Despite the industry being in decline, we are winning market share. We have an exceptional customer retention record and have never lost a single contract, which speaks volumes about our customer service.”

It is good read about a company which is doing well despite grim economic conditions. The gains in market share have been the result of a price undercutting strategy made possible through the use of cheaper labour in other countries. The company is 11 years old and has 35 people on it staff.

A spokesperson for Mitie was quoted as saying, “Following a rigorous tender process, we were able to award Workwear Express with this contract. The decision was based on a range of factors. We were very impressed by the firm’s capability and flexibility to meet tight deadlines as well as their approach towards continual improvement.”

(c ) Image by Young Tran, www.sxc.hu/