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Clothes2Order Home » Printing and Embroidery News » Electrician Proves That Reading is Good For You - And Your Business


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Electrician Proves That Reading is Good For You - And Your Business


Thursday 21st of December 2006 07:29:11 PM

Electrician Proves That Reading is Good For You - And Your Business

Herman Todd, who was once an electrician, decided he wanted to learn how to make printed T-shirts, so he bought a how to book for $29.95. He read the book many times, underlined the passages until some of the pages came loose and then started on his business. This reading has really paid off for Herman Todd as he is expecting to earn $100,000 from his printing shop, Living Words Imprints in Hartford, this year. He started this business twelve years ago, part time, in a small basement room with $5,000 starting money. He then decided three years ago to open a proper purple trimmed store, which took him a year to move in because he had to change the interior around to fit in his machines. Todd has also had to hire another staff member, a former customer, Natasha Bordon, who saw that he was becoming over laden with work and offered her services.

He offers printed T-shirts, embroidered shirts, school uniforms, banners and other items through his business. Many university fraternities and sororities now use Herman Todd to design their t-shirts and sweatshirts. Other groups such as church groups and family reunions also make use of his printing services. He has recently been commissioned to work on school uniforms for local schools.

Before buying a new embroidery machine, the Tajima, that can stitch six shirts at a time, he bought a guide on digitalizing images with the machine's software. Herman Todd is still using books to help him keep up to date with t-shirt designing trends and he is planning to build a website after reading a guide on how to build websites! The only downside for him is that his store is located in a high crime area and some people are reluctant to shop at his store.

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