Using promotional products is big business with literally billions worth of products being given away every year. Items such as personalised clothing, are used by businesses and charities to promote a particular brand or name. One of the reasons this marketing strategy works so well is because the item is lasting. Instead of a potential customer watching a 30-second commercial which can be easily forgotten, they receive an item that can be used over and over again. For example, wearing a promotional shirt is an advertisement replayed continuously, as long as the shirt is displayed. The same is true for other giveaways such as coffee cups, hats and so on.
It has been proven that promotional giveaways can lead to increased sales. But for the marketing strategy to work effectively, it must be well planned. The first important step is to choose the right kind of promotional item which will elicit the response you are seeking from the targeted market niche. There should be a strong visual impact through the branding used on the promotional product.
Promotional clothing is also used as a way for companies to identify their employees, especially those working with the public. Housekeepers, sales people, and small repair business technicians, as well as large corporation representatives, wearing clothing with the company name identify the employee’s business association while advertising the company.
Promotional giveaways or clothing is a cost effective marketing strategy also. It is much cheaper to buy printed t-shirts than to advertise on television or purchase billboard space. So if you are looking for a way to build your customer base without spending a fortune, there are plenty of ways to use promotional items to get the job done. The key is to design the promotional program to get the widest coverage possible while also targeting the specific market where customers are most likely to be found.
(c) Image by Martin Boulanger, www.sxc.hu/