High Quality Promotional Branding

Wednesday 20th of May 2009 12:29:49 AM

One of the big buzzwords in marketing circles is “branding”. Companies want to brand their logo – they want their company to be on the tip of everyone’s tongue. And how are they doing it?

One of the most popular and most successful ways to brand your company is with promotional t-shirts and polo shirts. These clothing items can be sold at fundraisers, given to employees to wear to work, and used as free gifts for customers. Each one becomes a walking billboard for your business.

T-shirts that have been screen printed with your company logo make fabulous giveaways. Everywhere the t-shirt is worn you will get free advertising. To ensure you get this exposure it is important to make sure the t-shirts you giveaway are something your customers will want to wear.

Promotional silk screened t-shirts should be made from high quality cotton. You want a shirt made from premium cotton that will stand up to many types of washing without shrinking, fading, or unraveling. The silk screen prints should also be professionally created so they do not fade or begin to peel.

embroidered shirts are another popular promotional clothing item. Polo shirts are great for employees to wear to work on ‘casual Friday’ and when attending company sporting events. They make a nice high end customer giveaway.

Polo shirts should be from a high end pique or cotton. As with t-shirts, you want the polo shirts to withstand numerous washings. High quality embroidery is also essential so the logo will not fade, pill, or fray.

When choosing t-shirts or polo shirts for promotional clothing remember that the finished product will be representing you. High quality cotton may cost a few cents more per unit but it will bring you much more than that in profits when your high quality clothing is identified with a high quality company.

Related Stories: T-Shirts are a Sign of the Times, Sustainable Green Eco Organic Ethical Printed T-Shirts?, Eco-Friendly Cotton

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