The Sales Factor

Friday 03rd of July 2009 02:17:14 PM

With the major focus on branding in today’s business world promotional clothing is one of the hottest tickets around. Businesses are looking for inexpensive and effective ways to get their name noticed and remembered. A t-shirt with a company’s logo is the best way to brand a business.

This information can take a promotional clothing business in an entirely different direction. It requires a change of focus and a new approach but it could mean success like never before for those sales people who make the effort.

Why worry about the ‘how’ of selling a t-shirt? For one thing, having a sure-fire sales pitch is the first step to an effective sale. To make your sales effective you must know what the customer needs and wants – sometimes before they do!

You can begin with existing customers. Prepare a sales pitch that shows the advantages of branding using a t-shirt or other promotional clothing. You can even give winning examples like Ron Jon Surf Shop’s in Florida. What began as a simple t-shirt from one beach side store has become an international phenomenon. People across the globe recognize the Ron John logo, and many own Ron John printed t-shirts.

Then, work with clients to meet their needs. Do they need shirts in different colors to signify different job positions or departments? Show your clients the many options you have including style and color choice.

The next step is to show clients what they can do with their logo. You should have samples with logos placed on t-shirts and polo shirts in various places and in a variety of sizes.

After seeing the success you have with existing clients move on to new potential clients. You will see a world of sales possibilities open up when your approach focuses on branding your client’s business.