In many places casual Friday has turned into a casual week. No longer are business owners requiring employees to wear business suits. Many companies are now giving employees the choice of wearing business casual all week.Business casual includes t-shirts and polo shirts with a company logo silkscreened or embroidered on the front. Embroidered shirts have been popularly used as marketing tools also. While these items may have been relegated to company softball teams and the golf course in past years they can now be seen in many offices across America.
Promotional t-shirts and polo shirts benefit both the employer and the employee. Workers find these cotton items easy to care for and move around in. Some business owners are finding that they are leading to increased employee production – the more comfortable the worker, the more he will produce.
Employers really win with promotional t-shirts and polo shirts. When your employees are dressed in high quality promotional clothing with your logo they present a professional image and are easily identifiable. This leads to making a great first impression.
Another benefit of promotional clothing is free advertising. Once you place your employees in logo clothing your company will be in the public eye more than ever before. Your employees will be helping brand your business every time they wear their company t-shirt or polo shirt.
Branding is the new buzzword in advertising circles and big businesses are spending thousands to get their image in the public eye. The small business owner can do this at a fraction of the price with high quality promotional clothing.
Promotional clothing executives have several tips for successfully using t-shirts to brand your business. To make Casual Friday the new Casual Work Week you should: 1) Start with high quality, cotton products, 2) Make your logo bright and colorful, 3)Offer different styles for different body shapes, and 4) Replace employee shirts when they begin to look worn.
Many companies are also finding success by giving promotional t-shirts to their customers. Just as with their employees, any time a customer wears the t-shirt they are advertising the business.
Everybody wins with the new Casual Work Week. Free advertising, a professional looking staff, and unlimited branding potential can be yours for the cost of a few t-shirts.
(c ) Image by Paulo Correa, www.sxc.hu/