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Wednesday 27th of January 2010 09:22:29 PM

Promotional printed t-shirts have the potential to place keep a company’s name and logo front and center in the markeplace. The right t-shirt printed with a stunning logo delivers the right message to the right people and can make a huge difference in the the ability of a small business to promote its products and services.

What makes a great promotional t-shirt? To create a t-shirt that makes people stop, stare, or want to wear you must consider the t-shirt and the t-shirt design and the logo location and style.

Before a successful t-shirt is ever designed a budget must be determined. If a small business overspends on its t-shirts it may not be there to enjoy the success of a successful promotional tee. A reasonable t-shirt budget includes the price the business is able to spend per t-shirt and the price for packaging and all othe expenses.

A business alse must decide on the quality of the t-shirt preferred. It is important to choose the highest quality cotton the business can afford. High quality cotton not only looks better – it is more durable and colorfast so it will look better for a longer period of time. Choose a style of tee that will look good on many different body shapes. For example, a fitted tee would not be a good choice because it is so limiting. Fortunately it's easy to make quantity discount orders online and get great quality.

A design must be determined also. Does the small business have a logo already or need to develop one? Do they want a short promotional message on the shirt,a business name, or a logo? Keep in mind that black and white are normally seen as boring unless they can be developed in a visually stunning way. Bright colors are the most attractive and serve as the ideal marketing tool.

After a design has been developed consider how it will look to the general public. Is it appealing? Does it stand out? Would you tell your friends about it? The most telling factor of successful promotional clothing designs is if people look at the fashion and then look again, or even better, ask, "What's that all about?"

© Image by Young Tran, www.sxc.hu/