More and more large corporations are implementing business casual dress policies. This new outlook on work fashion can be found in banks, offices, schools, and even your lawyer’s office.
One impetus in this current trend in casual corporate wear can be traced to the recent branding craze in retail UK. Branding, or getting your name in the public eye by any means possible, often includes printed t shirts and polo shirts with a company’s name and logo. These shirts were originally given to current and potential customers who wore them and became ‘walking advertisements’ for the company.
Business owners soon realized how smart employees would look if they wore these same logo t-shirts and polo shirts as a work uniform. Big box electronics companies and small local businesses both benefited by dressing their employees in homogeneous, simple, and casual uniform shirts and have received kudos. Customers immediately recognize salespeople when they enter a store if they are dressed in the store’s t-shirt.
What has been so successful in the retail and service industry is now making its way to corporate America. Many corporations and organizations are providing employees with logo t-shirts and polo shirts to wear as a part of a casual business look. At some places of business these shirts are only allowed on ‘casual Friday’ while others allow casual apparel throughout the week as long as it meets certain standards and includes the company t-shirt.
Where the move to a logo t-shirt uniform was immediately seen as a positive effort in the retail and service industry markets it was looked on with trepidation in the corporate world. The fear was that people would not recognize the professionalism and expertise of someone wearing a t-shirt or casual polo shirt.
These fears have proven wrong in a huge way. Most corporations who have integrated a business casual policy have found that they identify even better with clients. They claim that their casual dress has broken down walls and makes clients feel more comfortable, more trusting, and more eager to be open and honest.
© Image by Laura Leavell, www.sxc.hu/