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A great way to promote a business or non-profit organization is with a promotional t-shirt. Personalised polo shirts or t-shirts are budget friendly, simple, and are used as an effective and successful marketing strategy by many businesses, both small and large, around the world.
When choosing the perfect t-shirt or polo shirt to promote your business you must look at several different factors. Promotional expert Karen Jacobsen urges her clients to consider cost, composition, cut, and color. While this might not sound like typical characteristics that describe a tee, Jacobsen uses these 4 concepts to help focus customers.
“There are numerous t-shirts designs available. I could pull over one hundred from our stock right now. But, that wouldn’t do you any good and would only confuse a client,” states Jacobsen. Instead, her strategy is to meet with the client and determine what types of t-shirts best fit his or her needs. After this meeting she will show the client a selection of designs and styles.
The first question Jacobsen asks her clients is the hardest. She has to know what their budget is before she can even begin thinking about which printed t-shirts will work for the business. “It’s the hardest question in the t-shirt business, just get it out there and get it over with,” she advises.
After the tough budget question is answered the selling process becomes fun. Jacobsen loves to work with clients to determine the design of the tees. What she deems the composition is the fabric of the t-shirt. In her opinion this should always be cotton for its durable characteristics and style. She sums this up by asking clients, “Do you really want to give your clients polyester?”
The cut of a t-shirt has traditionally been a simple one style fits all. Today, numerous styles are available. Clients can choose from baggy or slim t-shirts, boat necks or v-necks, Henley tees, and more. As for color? According to Jacobsen, there are no limits – brilliant oranges sit next to subtle beiges on store shelves. And don’t forget, warns Jacobsen, “the all time favorite is still the basic white tee.”
© Image by Adrian Gtz, www/sxc.hu/
