Is it a good idea to give away free goods while still recovering from a recession? Many business owners have a hard time recognizing the fact that by giving away merchandise, particularly personalised clothing that has residual advertising power, are worth more than money can buy.
As the economy continues to overcome the effects of the recession businesses are hoping to increases their customer base. There is a big push in branding and consumer loyalty. What promotional clothing distributors know is that businesses who utilized the ‘give it away’ strategy during the recession are now doing better than ever – they are beating out their competition.
Other businesses have the opportunity to get in on this great selling technique, but only if they are willing to take the risk.
To gain a client’s trust you may have to offer something. Promotional clothing distributors are suggesting that something is a t-shirt. In addition, it is working. A potential client or a customer who receives a t-shirt is thrilled to get a gift. It encourages them to come back. This can eventually lead to the desired brand loyalty.
However, it does not stop with just one customer. A single t-shirt can reach hundreds of potential clients. If one customer wears a t-shirt to a store he may see fifty people who read the logo on his t-shirt. This is great advertising and one the best advertising strategies ever.
A business can ensure they have printed t shirts clients will want to wear when working with an experienced promotional clothing distributor. Fashion trends, target markets, and other factors are important considerations when designing a marketing strategy to help a business beat the post recession blues. Remember, the business that stands out from the crowd will be the ‘go to’ business for products and services.
© Image by Piotr Bizior, www.sxc.hu/