Information technology businesses have always been fairly low key in terms of self-promotion within their own organizations. The IT departments are integral to the success of many large companies, but other functions within the business really don’t pay much attention to the IT department unless something isn’t working. Because IT people tend to work in the background, they don’t have a specific identity. Many IT units tend to be non-communicative and speak a unique technical language others find disconcerting.
Now there is a trend within the IT world to change that anonymity. IT departments and organizations are learning the art of self promotion which includes wearing promotional clothing. The clothing displays special logos and messages that promote the IT function so internal customers have more awareness of the services they are getting from the people working in the background. This has not been an easy transition for IT units because IT employees have been traditionally low key. But branding is enabling IT units to develop a sense of accomplishment while also letting others begin to view IT as an integral component of the overall business.
Government agencies and large corporations are using logos to promote their businesses. Johnson & Johnson and the Oregon Department of Transportation are just two examples of organizations with IT units that have turned to branding. IT groups are developing unique logos when new services or products are developed. This is a marketing strategy IT departments can use internally to promote their innovative approaches using technology.
Promotional clothing like printed t-shirts are extremely useful for branding. Branding helps the IT unit develop a unique identity which promotes staff unity and sends a message to others that this is a team that produces. An IT organization can use branding for internal marketing and to develop customer loyalty.
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