If promotional clothing has been around for decades why is it suddenly becoming ‘big business’? This question is easily answered when you consider the many corporations and business looking for cost-effective advertising and branding.
The results of one study reveal that promotional t-shirts make up eighty percent of the promotional clothing market. In total, promotional clothing makes up the largest portion of the entire promotional market – an estimated 30 percent. Everywhere consumers go – the supermarket, shopping in their local mall, or to athletic events – they find themselves in a market saturated with promotional clothing.
Corporations and businesses turn to promotional clothing such as t-shirts and polo shirts in order to get needed advertising. Embroidered shirts, digital transfers, silk-screen processing, and other logo transfer processes all create a product that generates sales for the business owner.
The variety of promotional clothing on the market is amazing. Business owners have the unique option of providing their workforce with professional looking ‘uniforms’ at a great price. For example, many companies now require employees to wear printed t-shirts or polo shirts. Customers instantly recognize company employees when they are attired in logo apparel.
The diversity in promotional clothing also allows business owners to use promotional t-shirts as give-away items. This type of free give-away is appreciated by customers and when worn, gives the business owner unlimited free advertising. This one marketing technique is considered to be the driving force behind the huge surge in the popularity of promotional clothing.
Hoodies, sweat shirts, t-shirts, polo shirts, and other promotional clothing items are all hot items right now for branding a business. The combination of outfitting employees in logo apparel and using logo t-shirts or polo shirts to attract consumers is a real winner for small companies and for large corporations.
© Image by Martin Orozco, www.sxc.hu/