Uniforms serve several purposes. Not only do they give staff a unified, professional and committed image, they help others identify who’s who. At the Royal London Hospital, the page describing the admissions process has a whole section on identifying staff based on the colour of their uniforms. For example, the charge nurse wears a white tunic that has dark blue epaulettes. The female nurses wear pale blue uniforms while the make nurses wear dark trousers with white tunics. And don’t forget the doctors who almost always wear the white coat. That is true in hospitals around the world.
AT Middle Tennessee Medical Center, the uniforms are also seen as promotional clothing. The CEO and President of the Hospital was quoted as saying, “I’m extremely pleased about the new look and I strongly believe this will be another strong step toward achieving our goal of becoming a high reliability organization.” You notice that the image the uniforms are intended to create are also meant to demonstrate the hospital is reliable and trustworthy making a great way to promote the facility.
Uniforms are used by many different businesses to develop staff commitment to the organization and to help the public identify the staff with a particular business. When you create a positive impression on customers or clients, they are more likely to remember your business when it’s time to purchase again.
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