Promotional success in the food industry Anna Palmer July 13, 2009 Printing Tweet For a business to succeed, it needs to have a brand, and that’s as important in the food industry as any other. But just having a brand isn’t enough – you need to support that brand by using your corporate identity to remind people of your restaurant or food. And even that isn’t enough – you have to ensure, if you’re in the food or hospitality industries, that your staff meet the demands of legislation in terms of health and safety and hygiene and the demands of your customers who want to be served by clean, neat, professional looking people. Enter the promotional apron. Food servers, table-clearers, cooks, cleaners, bar staff and so on … they all look neat, hygienic and ‘ready to work’ when they are wearing a smart apron. Add a logo or brand to that apron and you’ve got a perfect promotional device. Also, an apron can easily be removed and replaced with a clean, fresh garment if something goes wrong, unlike uniform wear which is size specific and therefore often can’t be easily removed and changed if a member of staff spills something down themselves. This ensures that you can always meet the health regulations in your area and need never fear the visit from the Health Inspector. Also, promotional aprons make brilliant gifts. If you have a loyalty card that your customers get stamped each time they visit or purchase from you, why not give them a promotional apron when they fill their card – they will love this idea of taking their favourite food-provider into their own kitchen whenever they cook and if you make a little ceremony of the presentation of the apron, you get great publicity out of the event. You can also give promotional aprons as prizes for competitions or as corporate gifts. Why not sponsor a healthy cooking contest or provide a chef to cook food at a local charity event – when everybody is wearing your aprons as they toss pancakes or watching your chef produce good food, you can expect the local press to give you great publicity. Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.