Social networking, branded clothing and social media Anna Palmer January 24, 2012 Uncategorized 2 Comments Tweet While Facebook is the Goliath of social networking, there are many Davids out there, getting niche attention. One way that brands and businesses are using bespoke social media is to drive networking through only the media that will reach their ideal customer base. So for example, Levis is using Instagram, the hip and retro photographic network, to find models for its next advertising campaign. One committed Instagram user is Jamie Oliver, and Barack Obama’s campaign team use the photo networking site too, as do Burberry, MTV and Bergdorf’s, Gucci, Billboard Magazine and Starbucks. It’s easy to see that there’s a target market there: liberal, food conscious, keen to be on trend but not a brand slave … and that Instagram carries a message that links similar brands so that Jamie Oliver can be seen wearing Levi’s jeans, or a Bergdorf’s catwalk model spotted drinking Starbucks – the linkages create interest that drives activity. So for Redbull, for example, find that posting pictures of casually clad people doing ‘out there’ things in daily life – skateboarding to work or dancing in an underground train – links their brand to a small but dedicated social media outlet that will drive attention to their product. Promotional clothing has an unusual role in this kind of media, because it’s an almost wordless communication – Burberry works hard to ensure its models have a distinctly British look and boosts that by setting them against quintessential British backgrounds to give a strong, if silent, message to viewers. Storify is being used by many big brands in a similar fashion, but to wrap social media into a brand line (eg Levi’s recent foray into the way women see themselves through their clothing choices) that gives a social media boost to a brand led statement. Tumblr is another social network that is being used to integrate promotional activity, branded clothing, consumer aspirations and peer recommendation. 2 Responses Promotional Pens June 21st, 2012 It’s a pity you don’t have a donate button! I’d definitely donate to this fantastic blog! I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to brand new updates and will talk about this site with my Facebook group. Talk soon! Reply evlilikmerkezi.de September 6th, 2014 If some one needs expert view concerning running a blog afterward i advise him/her to pay a quick visit this blog, Keep up the fastidious job. Reply Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.