Friday Focus: Image is important Anna Palmer June 15, 2012 Business tips 5 Comments Tweet Here are four ways that your SME can sharpen its image and outshine the competition: Pay for a professional image: designing your logo, uniform clothing, website and stationery should be left to professionals – and if you’re an SME it’s important to remember that the image you want to create is professional, confident, reliable and appropriate. Don’t fall for the idea that you need to stand out in your appearance: it’s your business acumen that needs to shine. Sound like you mean business: training your employees in proper phone etiquette may feel odd, especially if you’re employing friends and family, but it’s essential that every call is answered in a way that could deliver business. And you need to use the etiquette yourself in your own interactions to ensure that the company ethos runs from top to bottom. Dress for success: looking like you’re expecting to be doing business every minute of the working day is a great way to get business every minute of the working day. Taking your SME and its progress seriously is one way to encourage other people to do the same. Have a global impact: while few SMEs can manage an international advertising campaign or billboards across their key territories, most can use their expertise to create a specialist blog and twitterfeed that will reach people across the globe who have an interest in your business area and when the time is right, support that outreach with short videos in which your employees talk in depth about what the SME does and why it matters – such videos can be professionally produced at little cost and then posted on Youtube to create a tangible footprint at very little cost. 5 Responses Anonymous August 2nd, 2014 Do you mind if I quote a few of your posts as long as I provide credit and sources back to your webpage? My blog site is in the exact same niche as yours and my users would certainly benefit from a lot of the information you present here. Please let me know if this alright with you. Thanks! Reply Evelyn Clark August 8th, 2014 I searched for this title and found this, great read Reply hearthstone paladin cheat October 1st, 2014 What’s up i am kavin, its my first time to commenting anyplace, when i read this post i thought i could also make comment due to this brilliant piece of writing. Reply shopping online October 17th, 2014 Hi superb blog! Does running a blog similar to this take a massive amount work? I have very little understanding of coding but I was hoping to start my own blog in the near future. Anyway, if you have any recommendations or tips for new blog owners please share. I know this is off subject nevertheless I just wanted to ask. Appreciate it! Reply Alexander Smith October 17th, 2014 I very rarely comment on these items, but I thought this on deserved a big thankyou Reply Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.