Beer; the Secret to Business Success? Anna McCarthy July 11, 2013 Business tips Home brewing is a popular hobby and one being taken up more and more during the recession, likewise with people being made redundant they are often venturing into new territory by starting their own businesses. That’s not where the similarities end of course, the processes share far more similarities than you might think. Start up costs Brewing your own beer is fairly cheap, but the initial costs for equipment and ingredients can seem pricey, particularly when you know that returns are far off. These costs are inevitable but worth it for the thirst quenching result at the end. Don’t Rush it Beer must be left to brew for the optimum amount of time. Similarly, a business can’t be rushed. Keeping to deadlines is a great plan, in theory, but when set backs occur you can’t be expected to rush to keep to the deadline, just wait until it’s ready. Brand Identity Once beer is ready to be bottled and sold it needs a brand; something to distinguish it from other beers. Is it going to be in a normal bottle? Is it aimed at the young, the old, or both? Don’t push your new business until it’s brand identity has been decided. Which direction are you going in? Once it’s decided why not get some customized clothing to match your brand to help you publicise in and out of work. Launch Beer festivals are perfect for a discerning audience for a new beer and launch parties work well for businesses.Do your research and invite beer drinkers, ie, your target audience of potential clients to be the first to sample what you do. ROI Begin reaping the rewards. Sit back and drink your beer, well, not quite. Appreciate the business, its strengths and weaknesses and begin investing that into more hops and barely, a bigger tankard, expanding your business.