How Your Business Can Benefit From The World Cup Tess Healey May 23, 2018 Branding, Business tips, Events & Occasions, Featured, How To... The world cup is set to begin on the 16th June so it’s definitely time to start thinking about what you your company can do to make the most of the world renowned football tournament. Football unites around 3.5 billion fans around the world so it’s a great way of bringing people together and provides an opportunity for businesses which shouldn’t be missed. We’ve put together a guide with some helpful tips on how your company can make the most of the world cup. Promotional Offers There are many businesses that are likely to get busier throughout the football period, for example bars and pubs where customers may come to watch the game so why not try out offers such as 2 for 1 on drinks or meals? People may also choose to throw their own parties for watching big games so they might want to provide food and drink for their guests so takeaways and food shops may benefit from providing competitive deals and offers. Credit: Match Pint It’s not just food and drinks companies that can benefit from providing their customers with offers. The world cup can encourage people to get active so gyms and leisure centre could benefit from providing introductory offers. Football Inspired Products and Packaging You can get involved in the world cup fun by expanding your product range to include some football inspired products or packaging. For example if you run your own personalised t-shirt business, why not add a new football inspired design to your collection? Or simply add some football inspired artwork to your packaging to add show your support and involvement. Coca – Cola’s packaging for the 2014 world cup. Credit: Pinterest Competitions & Prize Draws Giveaways, prize draws and competitions are a great way to increase your brand awareness and could help drive traffic to your business. By providing world cup themed competitions and giveaways, you can help create a buzz about your business. Whilst you don’t need to offer a prize as big as the McDonald’s competition shown, you could give customers a prize draw or a generous discount off their next order. Credit: McDonalds Polls & Quizes The world cup will create a common interest among your customers so you could use this opportunity to interact with them. You can easily create a poll on Facebook, Instagram and Twitter and ask your followers opinions on topics such as match results, players, man of the match choices and so on. You never know, it could even go viral. Credit: Qualifio Plan ahead but make the most of spontaneous moments We’re sure that the world cup is set to present some surprising moments which will get people talking. You could use these moments to help direct the content on your blog and across social media. These spontaneous moments could also help create offers, for example 25% off everything to celebrate England’s latest win.